444c Privacy Policy

1 Introduction

444c ("444c", "we", "us", "our") operates the online betting and casino platform accessible at https://444c.io (the "Platform"). This Privacy Policy describes how 444c collects, uses, stores, shares, and protects personal data relating to individuals ("you", "your", "the Player") who access or use the Platform.

This policy applies to all personal data processed by 444c in connection with the Platform, including data collected through the website, through customer support communications, and through the payment processing workflow. It applies to registered players, visitors to the Platform who have not yet registered an account, and individuals who contact 444c's support team.

This Privacy Policy should be read alongside the 444c Terms and Conditions and the Responsible Gaming Policy, both of which are published on the Platform. Together, these documents form the complete framework governing your relationship with 444c.

444c is committed to maintaining the trust of Bangladeshi players. We recognise that the security and confidentiality of your personal information is fundamental to that trust, and we take our obligations in this area seriously. All data handling practices described in this policy reflect our ongoing commitment to transparency, integrity, and the responsible use of personal information.

2 Data We Collect

444c collects personal data from players and visitors through several channels: directly from you during registration and account management; automatically through your use of the Platform; and from third-party service providers involved in payment processing and identity verification.

2.1 Data You Provide Directly

When you register a 444c account or interact with our services, you provide the following categories of personal data:

2.2 Data Collected Automatically

When you visit or use the Platform, 444c's systems automatically collect the following technical and behavioural data:

• Device and browser data: IP address, device type, operating system, browser type and version, screen resolution, and device identifiers;
• Usage data: Pages visited, game sessions initiated, betting history, session duration, click patterns, and navigation paths within the Platform;
• Transaction data: Deposit amounts, withdrawal requests, bet placement records, and bonus usage history;
• Log data: Server-side logs recording login timestamps, access events, and system interactions, retained for security and dispute resolution purposes.

2.3 Data Received from Third Parties

444c may receive personal data about you from the following third-party sources:

• Payment providers (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and others): Transaction confirmation data, mobile wallet identifiers, and payment status information;
• Identity verification services: Verification outcomes, document authenticity assessments, and risk scores generated as part of the KYC process;
• Fraud prevention services: Risk signals, device fingerprint assessments, and behavioural anomaly alerts used to protect the integrity of the Platform;
• Game providers (including Evolution Gaming, Pragmatic Play, Spribe, NetEnt, Microgaming, Ezugi): Game session identifiers and round-level result data necessary for dispute resolution and fair play monitoring.

3 How We Use Your Data

444c uses the personal data we collect for the following purposes. Each purpose is described alongside the relevant data categories it draws upon:

3.1 Account Management and Service Delivery

We use your identity data, contact data, and financial data to create and manage your player account, process deposits and withdrawals, deliver game services, and provide customer support. This is the core purpose for which your data is collected and is essential for the operation of the Platform.

3.2 Identity Verification and KYC Compliance

We use identity data and verification documents to confirm your identity, verify your age (21+ requirement), and comply with applicable anti-money laundering (AML) and know-your-customer (KYC) obligations. Verification may be conducted by 444c directly or via authorised third-party verification service providers.

3.3 Payment Processing

Financial data is used solely to process deposits and withdrawals via your chosen payment method, to reconcile transaction records, and to investigate payment-related disputes. 444c does not store full payment credentials — payment processing is handled by PCI-compliant payment service providers.

3.4 Security and Fraud Prevention

Technical data, usage data, and log data are used to monitor the Platform for suspicious activity, detect and prevent fraud, identify multi-accounting behaviour, and protect the security of all players' accounts. This monitoring is conducted on a continuous basis using both automated systems and human review.

3.5 Responsible Gaming

Responsible gaming data, together with usage and transaction data, is used to monitor betting behaviour patterns for signs of problem gambling, to enforce self-exclusion and deposit limit settings, to deliver session time reminders, and to respond to responsible gaming support requests. 444c treats responsible gaming data with the highest level of confidentiality.

3.6 Legal and Regulatory Compliance

444c processes personal data as required to comply with applicable legal obligations, including responding to lawful requests from regulatory or law enforcement authorities, maintaining financial records for the legally required retention period, and fulfilling reporting obligations under applicable AML frameworks.

3.7 Service Improvement and Analytics

Aggregated and anonymised usage data is used to analyse how the Platform is used, identify technical issues, improve game offerings, and optimise the player experience. Where analytics data is anonymised, it is no longer considered personal data and falls outside the scope of this Privacy Policy.

3.8 Marketing Communications

With your consent, 444c may use your contact data to send promotional communications about bonuses, new game launches, and seasonal offers relevant to Bangladeshi players (such as Eid promotions, BPL cricket specials, and Pohela Boishakh offers). You may withdraw consent for marketing communications at any time by contacting [email protected]. Withdrawal of marketing consent does not affect your ability to use the Platform or your consent to other forms of data processing described in this section.

4 Legal Basis for Processing

444c processes your personal data on one or more of the following legal bases, depending on the specific processing activity involved:

• Contractual necessity: Processing required to perform the contract between you and 444c, including account creation, payment processing, and game service delivery;
• Legal obligation: Processing required for 444c to comply with applicable laws and regulations, including AML/KYC requirements and financial record-keeping obligations;
• Legitimate interests: Processing carried out for 444c's legitimate business interests, including security monitoring, fraud prevention, responsible gaming enforcement, and service improvement — provided those interests are not overridden by your rights and interests;
• Consent: Processing based on your freely given, specific, and informed consent, particularly in relation to marketing communications. Consent can be withdrawn at any time without affecting the lawfulness of processing carried out before withdrawal.

5 Data Sharing & Disclosure

444c does not sell, rent, or trade your personal data. We share personal data only in the circumstances described below, and only to the extent necessary for the stated purpose.

5.1 Payment Service Providers

Transaction data and financial data are shared with payment service providers (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and other approved payment partners) solely to process deposits and withdrawals on your behalf. Each payment partner operates under its own privacy policy and is responsible for the data it processes independently of 444c.

5.2 Game Providers

A limited set of player session data (including a pseudonymous player identifier and currency information) is shared with game providers (Evolution Gaming, Pragmatic Play, Spribe, NetEnt, Microgaming, Ezugi) to enable game session initialisation, real-time game play, and result recording. Game providers do not receive your full identity data.

5.3 Identity Verification and KYC Providers

Identity data and verification documents are shared with third-party KYC and AML compliance service providers for the purpose of performing identity verification and document authenticity checks. These providers are contractually bound to use the data solely for the verification purpose and to maintain appropriate security standards.

5.4 Fraud Prevention and Security Services

Technical data and usage data may be shared with fraud prevention service providers for the purpose of detecting and preventing fraudulent activity, multi-accounting, and platform abuse. Fraud prevention providers process data under data processing agreements with 444c.

5.5 Legal and Regulatory Authorities

444c may disclose personal data to law enforcement agencies, regulatory bodies, courts, or other official authorities where required to do so by applicable law, or where such disclosure is necessary to protect the legal rights of 444c or to respond to a credible threat to the safety of any individual.

5.6 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of 444c's business, player data may be transferred to the acquiring entity as part of the transaction. Players will be notified of any such transfer and of any change to the data controller's identity as required by applicable law.

6 Data Retention

444c retains personal data for no longer than is necessary for the purposes for which it was collected, subject to any longer retention period required by applicable law. The following retention periods apply:

When personal data reaches the end of its applicable retention period, it is securely deleted or irreversibly anonymised so that it can no longer be attributed to any individual player.

7 Data Security

444c implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, and destruction. These measures include:

• TLS/SSL encryption: All data transmitted between your device and the 444c Platform is encrypted using current TLS standards, preventing interception in transit;
• Encryption at rest: Sensitive personal data — including identity documents and financial data — is stored in encrypted form within 444c's infrastructure;
• Access controls: Access to personal data within 444c's systems is restricted on a need-to-know basis, with role-based permissions and multi-factor authentication required for staff accessing sensitive data;
• Penetration testing: The Platform undergoes regular third-party security assessments and penetration tests to identify and remediate vulnerabilities;
• Incident response: 444c maintains a documented data security incident response plan. In the event of a data breach that poses a risk to player rights and interests, affected players and relevant authorities will be notified in accordance with applicable legal requirements;
• Staff training: All 444c staff with access to personal data receive regular training on data protection obligations and information security best practices.

8 Cookies & Tracking Technologies

444c uses cookies and similar tracking technologies to operate the Platform effectively and to improve the player experience. A cookie is a small text file placed on your device when you visit the Platform. The following categories of cookies are used:

8.1 Strictly Necessary Cookies

These cookies are essential for the Platform to function. They include session management cookies that keep you logged in during your visit, security cookies that support fraud prevention, and cookies required to maintain your responsible gaming settings. These cookies cannot be disabled without preventing you from using core Platform features.

8.2 Performance and Analytics Cookies

These cookies collect aggregated, anonymised information about how players use the Platform — such as which pages are visited most frequently, where errors occur, and how long sessions last. This data helps 444c improve Platform performance and identify technical issues. No personally identifiable information is included in this data set.

8.3 Functional Cookies

Functional cookies remember your preferences — such as your preferred game category, display language setting, and responsible gaming notification preferences — so that you do not need to re-configure them on each visit.

8.4 Managing Cookies

You can manage or delete cookies through your browser settings. Most browsers allow you to block all cookies, block third-party cookies only, or delete existing cookies. Please note that blocking strictly necessary cookies will prevent you from logging in to your 444c account and using real-money platform features. Instructions for managing cookies in common browsers are available in your browser's help documentation.

9 Your Rights

As a 444c player, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected] with a clear description of your request and sufficient information to verify your identity.

9.1 Right of Access

You have the right to request a copy of the personal data 444c holds about you, along with information about how that data is used and with whom it is shared. We will respond to access requests within 30 days of receipt, subject to identity verification.

9.2 Right to Rectification

If any personal data held by 444c is inaccurate or incomplete, you have the right to request that it be corrected or updated. Requests to correct account data (such as an incorrect date of birth or name) may require supporting documentary evidence.

9.3 Right to Erasure

You have the right to request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where consent has been withdrawn, or where the data has been processed unlawfully. This right is subject to exceptions where retention is required by law — for example, transaction records required for AML compliance cannot be deleted before the applicable retention period expires.

9.4 Right to Restriction

You may request that 444c restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or while an objection to processing is being assessed.

9.5 Right to Data Portability

Where processing is based on your consent or on contractual necessity, and is carried out by automated means, you have the right to receive a structured, commonly used, machine-readable copy of the personal data you have provided to 444c.

9.6 Right to Object

You have the right to object to the processing of your personal data where that processing is based on 444c's legitimate interests. 444c will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests, or where processing is necessary for legal claims.

9.7 Right to Withdraw Consent

Where processing is based on your consent — particularly marketing communications — you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that took place before withdrawal. To withdraw marketing consent, contact [email protected].

10 Children & Minors

444c's Platform is strictly for adults aged 21 and over. We do not knowingly collect personal data from any individual under the age of 21. If you are under 21, you must not register an account, access the Platform, or provide any personal data to 444c.

If 444c becomes aware that personal data has been collected from a player who is under the age of 21, we will immediately close the associated account, forfeit any balances in accordance with our Terms and Conditions, and securely delete all personal data associated with that account as soon as legally permissible.

If you believe that a minor may have registered or used a 444c account, please notify us immediately at [email protected]. We take underage gambling extremely seriously and will act on any credible report without delay.

11 International Data Transfers

444c's Platform is operated for and primarily serves players located in Bangladesh. However, some of the third-party service providers we work with — including game providers and technical infrastructure partners — may process personal data in jurisdictions outside Bangladesh.

When personal data is transferred to a third-party provider in another jurisdiction, 444c takes steps to ensure that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Privacy Policy. Such safeguards may include:

• Contractual data processing agreements incorporating standard data protection clauses;
• Transfers only to providers operating in jurisdictions with recognised data protection standards;
• Technical and organisational security requirements applied to all data processing agreements.

If you would like further information about the safeguards applied to international transfers of your personal data, please contact [email protected].

12 Changes to This Policy

444c reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, updates to our data processing practices, or enhancements to the Platform. All changes will be published on this page with a revised effective date.

When material changes are made — those that significantly affect how your personal data is used or your rights in relation to it — 444c will notify registered players by displaying a prominent notification on the Platform at the time of their next login. For significant changes, we may also send a notification to your registered contact details.

We encourage all players to review this Privacy Policy periodically to stay informed about how 444c handles their personal data. The date displayed at the top of this document always reflects the version currently in effect. Your continued use of the Platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms.

13 Contact & Data Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 444c processes your personal data, please contact our support team using the details below. All privacy-related enquiries are handled in English and treated with strict confidentiality.